The Challenge

Redbull wanted to land one of their most famous music shows Redbull Soundclash in Pakistan in a way that makes its mark and people remember the show for a long time to come.

The Solution

Getting two powerhouses to compete against one another was just a beginning. The real task was to create an atmosphere that’s worthy of a clash. So we began the tussle early through a very intriguing conversation that said “you should fight for the genre you like”. Xulfi, being the music producer of the show, ignited the spark with this statement and within no time, there was a healthy conversation that Strings and Ali Azmat, our two protagonists, became a part of. The result of the strategy was a full house show on the day of the clash where the audience grooved and chanted for their supported genre and artist. The show became one of the most memorable shows of the decade.