The Challenge

An anthem for the Islamabad United PSL cricket franchise that resonates with the country.

The Solution

A clear cut invitation/challenge to the fans saying “Kitna Rola Daalay Ga” – How much noise can you make or how much can you support the team and celebrate!

The fresh approach needed a fresh voice and we got Abdullah Qureshi on board. He’s from Islamabad and is a hit with the young crowd! We gave the song a personality that it can represent the franchise beyond cricket and hence can make the song a winner apart from cricket as well!