The Challenge

HBL has been the premier sponsor for PSL since its inception and has looked at owning the platform through other avenues such as digital content etc. Every year their content covered the happening and action from the ground. How could they approach their audiences differently this time?

The Solution

Giraffe designed a game show in collaboration with the brand, which provided the audiences a peek into the off-the-field camaraderie and competitiveness between cricketers, where they were asked to participate in Fun Games and Trivia.