The Challenge

For the longest time, Pakistanis didn’t get a chance to voice their most beloved Chant “Zindabad”, primarily it was something that use to be common during cricket matches, but due to the ban on internatinal cricket for over a decade, the voice was lost.

The Solution

The word Zindabad rings of unity, resonates of patriotism and echoes deep inside our hearts. We decided to make that echo heard by a collaboration that’s going to represent a first in Pakistan’s history. The biggest collaboration amongst the Drummers of Pakistan. We selected an iconic venue for the collab to take place, the Bradlaugh Hall in Lahore. The hall was known for being a hub of art conversations amongst diverse cultures in Pakistan irrespective of cast, creed and religions. 40 Drummers across Pakistan were the recruited to partake in Zindabad, a song by CALL, Pakistan’s premiere rock band.

The song was strategically released on March 23, Pakistan Day and amassed a million views in no time as the spirit of the chant, the spirit of Pakistan spread far and wide.