The Challenge

Multan has a rich culture and Multanis own it. Sultans, their PSL franchise are representative of that spirit. The musical personality for the franchise isn’t defined yet  and hence the opportunity to take MS into the future.

 

The Solution

An upbeat anthem with a beat that the world can groove to yet had a true Multani heart. We created an anthem in Multan’s sweet language Saraiki that our stars Soch and QB sang with command, fervour and originality as both belong to the Multani belt.

The aim was to define the new personality for the team and present Multan Sultans as a modern global cricket franchise, register the Sultans personality keeping the Multani essence in mind. Hence, the song sweetly says,

tuk mede sohna

peechaan hut mede sohna

Sultan aagaya