The Challenge

Moiz Gurr is an up-and-coming brand of Gurr created by Moiz Foods. While Gurr is available in most grocery stores, Moiz Gurr offered a hygienically processed and packed version of Gurr which also preserved its rich, raw taste. The challenge was to introduce the product in the market and build its association with tea time and family time amid tough competitors.

The Solution

We came up with a campaign called, “Yeh Hui Na Gurr Wali Baat!” – an action or phrase which makes us easy, light-hearted and focus on what really matters in life – the genuine, simple, sweet moments with the ones we love – the sweetness which stays no matter how our lives change. This helped associate Gurr with that dessert we have after dinner as we make light conversation and connect or have tea with a friend after work and a Gurr Wali Baat that makes everything better.

Under this campaign, we collaborated with Wide Angle Films to launch Moiz Gurr’s digital campaigns with two DVCs. We also kickstarted their instagram and facebook presences.