The Challenge

In 2020, amid the threat of COVID, HBL as the premier sponsor of PSL had the unprecedented challenge of keeping cricket fans’ spirits alive as they sat in their homes unable to see their favourite players in action.

The Solution

Jahan Fans Wahan Stadium – a digital show dedicated to cricket fans who, we believe, are the heart of cricket. We designed a fun format which brought the stadium to life for all fans watching. With game segments in which ex-cricketers were given the chance to interact with their fans, current cricketers joined in the action virtually from their bio bubbles and our hosts, Ramiz Raja and Zainab Abbas helped our cricketing legends be at home and reveal their fun, off-field sides, the show ended up being a treat for cricket buffs, young and old.